CECP, or Chief Executives for Corporate Purpose, is a CEO-led coalition that believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines company success.
“Business as usual” is no longer viable—the landscape has changed, the definition of success has shifted, and the responsibilities of a business now land far beyond merely generating profit.
By bringing neighbors together, we can cultivate a kinder world, where everyone has a community they can rely on. That’s the idea behind Nextdoor, the growing social network for neighborhoods and the people, businesses, and organizations that make them unique.
Since pioneering personal computing, Microsoft has continued to push the boundaries of innovation, and it’s no surprise that the company has a long list of global social impact commitments.
Not many consumers know that American Express pioneered modern cause marketing. Since then, the company has continued to evolve as an outstanding corporate citizen.
At Unreasonable, impatience is a virtue. That’s because the most pressing social-global challenges of our day require immediate action, and the relentless pursuit of solutions can literally save lives.
As a community bank, PNC has always had a strong commitment to areas and people the company serves. That includes a strong commitment to PNC employees and their families.
Natural and organic foods are pantry staples for most consumers today. But the movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet.
Akhtar Badshah is an expert on social impact, CSR, philanthropy, and international development—in addition to being an author and artist. Akhtar spent a decade at Microsoft, acting as a senior director of citizenship and public affairs to lead the company’s global community investment and employee programs.
Pioneering business and bioscience leader Saundra Pelletier embodies resilience and fortitude. Her company, Evofem Biosciences, exists to give women control over their sexual and reproductive health.
Long considered the “gold standard” for purpose-driven companies, Patagonia might be considered an activist organization that happens to sell apparel and outdoors gear.
As a company founded on hard work, respect for employees, and a penchant for bold decisions, Cox exists to “empower people today to build a better future for the next generation.”
Dorie Clark has made it her purpose to help individuals and companies find ways to get their messages heard in an increasingly noisy and crowded environment.
Levi Strauss & Co., the iconic brand behind blue jeans (and now a robust catalogue of apparel, shoes, and accessories) has a pioneering approach to purpose and sustainability.
On the anniversary of Milton Friedman’s prophetic—and now contentious—statement that the sole social responsibility of a business is to produce a profit, we spoke with one of the foremost champions of the B Corp movement.
Grab your tissues and put down your phone: Elliot Kotek’s films engage the heart and head in profound ways.
3M – the company behind Command Strips, Post-Its, and thousands of other consumer and industrial products – has a profound commitment to purpose and innovation.
Carrie Fox and her daughter Sophia join us to share the story behind their journey to spread kindness and their book, “Adventures in Kindness”.
Mars Incorporated—the company behind some of your favorite brands, from Snickers to Seeds of Change—is guided by a simple statement: We believe the world we want tomorrow starts with how we do business today.
Meet the food storage and transport company with a purpose to help feed the world.
Every time we switch on a light, we make an impact on the environment. While most of us have limited choice in our energy providers, NRG’s 3.7 million customers can feel good about the company powering their lives.
Professional services powerhouse Deloitte has always believed in the power of its people to provide outstanding insights and competitive edge. Deloitte was also one of the first of the Big Four to deeply integrate purpose into its business, leading to transformational change for the organization and its clients.
Today, conversations exploring the best of our own humanity focusing on several FIRST Robotics teams – The Iron Mosquitos from Babbit, MN, The Thunderbots from Sacramento, CA, and The Bionic Wolves from Chicago, IL.
Procter & Gamble's Damon Jones talks about the CPG giant's purpose journey and response to COVID-19.
Humanity at its Best: Buddy Benches and Sending Smiles, The Maven Project, and Simms Fishing Products
Natalye Paquin, Points of Light CEO, shares the importance of individual actions to drive collective change.
DoSomething CEO Aria Finger talks about the power of today's youth to create change.
JetBlue leads the airline industry in addressing the climate crisis through innovation, insight, and purpose
We spoke with TOMS's Chief Giving Officer about the company's evolution from a one-for-one model, and what it means to stand for tomorrow.
The Purpose Advantage is a Roadmap for Tomorrow's Leaders
The Pull Factor Report aims to help marketers and brands make sustainable living desirable to the masses.
Amy Weisenbach unpacks the New York Times' purpose and acclaimed "The Truth is Worth It" campaign.
CECP's Data Insights team unpacks the newest edition of Giving in Numbers, the leading report on corporate giving.
The global brewing powerhouse has an authentic commitment to bring people together for a better world - for the next 100+ years.
Reputation Institute's CEO, Kylie Wright-Ford, talks about the link between reputation and purpose, and why both are critical to today's businesses.
Restore the Earth Foundation is working to restore 1 million acres in the Mississippi River Basin, known as the North American Amazon.
Cisco's innovation doesn't stop at products and services - its approach to social good is just as bold.
The 200-company-strong coalition is reshaping the role of business in society
Reba Dominski shares US Bank's purpose journey - and how the bank makes possible happen
Martin Whittaker of JUST Capital shares the organization's bold vision to reshape how corporate America works
Johnson & Johnson blends heart, science, and ingenuity to set a bold vision.
Tony Cervone, SVP of Global Communications, discusses how GM uses purpose to navigate change and build culture.
Roving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360.
CEO Jesse Laflamme talks about how purpose and a family legacy guides the leading organic egg brand
Carol tagged along with her roving reporter — My Special Aflac Duck — to South by Southwest in Austin earlier this month. Together, they celebrated the success of the duck as a finalist for the best invention award at the conference and heard stories of impact as Aflac works to put the duck in the arms of more kids around the world through The Aflac Childhood Cancer Campaign™.
Eileen Howard Boone explores the healthcare company's commitments to help people on their path to better health.
Aflac's Catherine Hernandez-Blades shares how the "Four Es" guides Aflac in evolving its CSR commitments - including creating a very special duck for children with cancer.
Laundry detergent pod pioneer Jonathan Propper shares how social enterprise Dropps puts purpose in every product.
United Way’s William Browning shares how a 130-year-old organization is changing how nonprofits use technology for good.
Salesforce uses technology for good to unite employees, customers, and communities around the world.
In our first nonprofit interview, the American Heart Association’s Kathy Rogers discusses discusses how persistence and partnership can can ignite passion within a science and research-based awareness campaign.
The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding the company to create a more sustainable future.
To Alaska Airlines, sustainability is more than an environmental or financial decision. Even as more airlines invest in fuel efficient fleets, cut in-flight waste, and adopt “green” biofuels, Alaska Airlines stands out for its commitment to sustainability.
Stonyfield Organic started with seven cows. Today, it’s one of the nation’s leading yogurt brands. Co–founder Gary Hirshberg shares how a steadfast commitment to values and social activism helped the brand—and its cows and farmers—thrive.
While at Panera, Jonathan Yohannan ran major decisions by his 10-year-old daughter. Why? He wanted to make sure the company was doing right by its customers. This kind of thinking helped Yohannan navigate challenges on Panera’s path to an “all clean” menu. All in pursuit of a clear purpose: Food as it should be.
The Golden Arches are iconic. Beloved. And challenged. Over the past 30 years, McDonald’s has addressed significant global social issues in the course of business. Each misstep and success helped guide the organization in transforming its approach to corporate responsibility and sustainability.
Present in nearly a billion households worldwide, LIXIL’s brands are united by a simple purpose: to make a better home a reality for everyone. Behind that simple purpose is a focused, integrated, and ambitious approach that has unearthed new business opportunities and powered LIXIL’s journey to improve 100 million lives.
Jim King of ScottsMiracle‑Gro shares insights on how the company cultivates its social purpose to create a healthier environment, help kids get their hands dirty in gardens across the country, and build a more purposeful organization.
The Ella’s Kitchen founder and life-long advocate shares his insights on creating companies built for sustainable impact.
LG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to measurably impact the business and society. Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations shares how LG identified its social purpose, aligned with a relevant and authentic social issue, and developed its Experience Happiness initiative.
In this episode, Heather Nesle, President of the New York Life Foundation, shares her company’s journey to embrace and drive progress for a challenging issue.
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, shares the story behind Vaseline’s transformation from a simple medicine cabinet staple to a life-changing tool for refugees, people living in conflict zones, and those affected by natural disasters.
In Purpose 360's second episode, hosts Carol Cone and Chris Noble talk with Laura Kohler, Vice President of Human Resources, Stewardship, and Sustainability.
REI's Alex Thompson talks about the outdoor retailer's radical decision to close down on the busiest shopping day of the year - to remain true to its outdoor roots.