Growing More Good with ScottsMiracle-Gro
Jim King / ScottsMiracle-Gro
Share your take on this episode using the hashtag #Purpose360 and tagging us at @purpose360pod on Twitter.
No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy - their vegetable garden, their flowers, or the lawn their kids play on.
That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.
Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.
Listen for insights from Jim on:
- How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
- Why organizations require executive leader buy-in and commitment to live their purpose.
- How employee engagement and storytelling drive authenticity and trust in purpose.