Mobilizing the Next Generation with DoSomething

Aria Finger / DoSomething

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As the name suggests, DoSomething exists to give young people the inspiration, tools, and power to make change. DoSomething is the largest not-for-profit organization exclusively for young people and social change, with a community that spans every U.S. area code and more than 130 countries.

From voter registration and clothing donations to celebrating pride and neighborhood cleanups, DoSomething is a digital platform that allows any young person to catalyze IRL (in real life) change.

Aria Finger, CEO of DoSomething, joined Purpose 360 to talk about the importance of giving youth the capabilities to create change, and how brands can better connect with and empower Gen Z'ers. Listen for Aria’s insights on:

  • Why DoSomething’s youth-led approach to change is so empowering, and how the organization creates community around critical social issues
  • The social issues that resonate with young people today and how brands can support them authentically
  • Myths and keen insights surrounding how to connect with Gen Z (hint: start from a place of service and know that this is a highly diverse generation)

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