Pioneering an Industry with Levi Strauss & Co.

Kelly McGinnis / Levi Strauss & Co.

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You know those Levi’s in your closet have a storied history—but did you know about the more sustainable future they’re building?

Levi Strauss & Co., the iconic brand behind blue jeans (and now a robust catalogue of apparel, shoes, and accessories) has a pioneering approach to purpose and sustainability. Rightly so, as the apparel industry is by nature a resource-intensive one. Yet, Levi’s has leveraged purpose as a north star to revolutionize its entire supply chain, from the cotton (and now hemp) it uses to how products are reused or recycled at the end of their useful life.

To discuss purpose at Levi’s, Purpose 360 welcomes Kelly McGinnis, SVP and Chief Communications Officer at Levi Strauss & Co.

Listen for Kelly’s insights on:

  • How breakthrough sustainability initiatives like WATER<LESS®, WellThread™, Levi’s Tailor Shop, and others were developed, and why Levi’s made such significant investments in transforming their value chain.
  • How Levi’s leverages its iconic brand and loyal following to advance key social issues such as voter’s rights, and how it engages employees in doing so.
  • Why Levi’s takes a stand on contentious social issues such as gun violence, and how it backs up its position with initiatives that enact grassroots change.

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